Unlike video game consoles, the barriers for entry to mobile gaming are low, and developers can be more innovative as it can cost just a few hundred dollars to get started, said Lewis Ward, analyst at industry researcher IDC.
IDC predicts total global mobile phone game software revenue will grow 8.1 percent this year. That could mean a market worth around $4.8 billion.
However, developing games for Apple Inc is considered more lucrative given the iTunes store, which is a one-stop shop for all applications.
Android's open approach means there will be multiple apps stores for users to access applications and games, though this has proved to be confusing for some customers, said industry consultant Justin Smith at Inside Networks.
The Android market webstore, which Google launched earlier this month, aimed to improve that user experience.
"It's faster now to download apps, and now with the solving of all the billing issues ... we think the market is ripe to enter in a big way.
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